Total solution provider in the Supply Chain Solutions segment
Remira realigns product and brand strategy
Following the integration of the acquisitions, Remira is pressing ahead with the realignment of its product and brand strategy. In future, the company will unite its brands under one roof. The groundwork for this has already been done: Remira has networked the software solutions equipped with artificial intelligence into an overall package that covers the entire value chain.
"This is the next logical step for us. We have connected the individual product segments in such a way that our supply chain solutions can support users along the entire value chain," explains Stephan Unser, CEO at Remira. "Our customers benefit from the networking of the individual solution worlds. They receive modern software tools from a single source that contribute significantly to the optimization of supply chain processes."
The Remira ecosystem now has five business areas: Remira planning, purchasing, manufacturing, transportation and warehousing. These include solutions for sales & operations planning, automated scheduling and procurement optimization as well as production planning. There are also software solutions for warehouse logistics as well as tools for linking the entire value chain and intelligent systems for controlling and inventory.
The realignment of the product strategy will be accompanied by the introduction of a new brand identity that reflects the operational changes within the Group. The subsidiaries LOG:IT, TIA A3 Forecast, Stat Control and PreSet and their products will be fully integrated into the Remira brand in future. With more than 100 employees at the main location in Dortmund as well as in Regensburg, Hamburg, Augsburg, Florence (IT) and Noordwijk (NL), the company says it will continue on its growth path.
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