Strong sales result
Daimler Trucks breaks 500,000 mark
Daimler Trucks recorded one of the best sales years in its history in 2018. With well over 500,000 trucks, the company achieved its highest sales level in 10 years. After just eleven months, the company's deliveries in 2018 were already 11 percent above the previous year's level.
Strongest sales growth in North America
Daimler Trucks' largest sales markets developed predominantly positively in the past year. Daimler Trucks recorded the strongest growth in the NAFTA region. Group unit sales of the Freightliner, Western Star and Thomas Built Buses brands, among others, rose by 15 percent to around 172,700 in the first eleven months.
High growth in Asia due to Indonesia and India
Sales in Asia also increased significantly by 12% to 147,900 vehicles sold. While sales in Japan in the first eleven months were roughly on a par with the previous year at around 40,000, sales in the important Indonesian market rose significantly by 52 percent to 57,400 units by November 2018. In India, Daimler sold 35 percent more vehicles by November than in the same period last year.
Sales growth in Europe
In the so-called EU30 region (European Union, Switzerland, Norway), Daimler Trucks' sales increased slightly by 4 percent in 2018. With a share of 36 percent, Mercedes-Benz continues to lead the truck market in Germany.
"This success shows that we offer our customers around the world strong products backed by an equally strong team. I would like to thank all my colleagues for their outstanding commitment over the past year. In 2019, we will continue to pursue our goal of making our customers - and ultimately society - more successful every day with innovative transport solutions. This also includes the technological transformation of our industry, which we are resolutely driving forward with automated, electric and connected trucks," says Martin Daum, Member of the Board of Management of Daimler AG responsible for Trucks & Buses.
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