Focus on tradespeople
Mercedes-Benz Vans launches "You rock, let's roll!" campaign
With the easing of the coronavirus measures, economic activity is gradually picking up again. This is the approach for the marketing campaign just launched by Mercedes-Benz Vans Sales.
Dr. Marion Friese, Marketing Director Mercedes-Benz Vans: "Many of our customers have given their all in recent weeks to maintain supplies to the population. Others, on the other hand, have unfortunately been unable to go about their business due to the restrictions. We would like to thank them all for their commitment and patience and make a partnership offer with this campaign. You rock, let's roll!"
The campaign's dynamic slogan is aimed directly at commercial customers who have already resumed their activities or will do so as soon as possible. It also thanks all those who, despite all the restrictions, have ensured the safety and supply of the population in recent weeks. Many have used the Mercedes-Benz vans for this purpose.
The campaign was developed by Mercedes-Benz Vans together with the marketing lead agency Preuss und Preuss. The campaign with a strong digital focus is being rolled out across Europe and can be used in all markets thanks to its modular structure. In addition to an online film, social media measures and online banners as well as print motifs, posters and radio spots will be used. In terms of content, the campaign in Germany is linked to a "maker package" that offers customers attractive prices and favorable conditions.
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