Great response to new Krone spare parts brand

Good market acceptance

Marvin Meyke, 30.07.2021, 08:00

Great response to new Krone spare parts brand

The launch of the Krone Trusted brand at the beginning of 2021 exceeded expectations and has been very well received by transport companies and workshops, according to the company.

Ewald Gronewald, Sales Manager DACH Spare Parts/Krone Trusted, is delighted with the very positive response to the Krone Trusted spare parts brand launched in January 2021. © Crown

"We are experiencing a very positive and great response both nationally and internationally," says Ralf Faust, Managing Director Service of the Krone Commercial Vehicle Group. A large number of Krone customers have placed their first orders in the six months since the market launch and have since become regular customers of the Krone Spare Parts online store.

"When it comes to timely repairs, our customers particularly appreciate the proven quality that they are used to from Krone and that we can provide with the Krone Trusted brand," says Ewald Gronewald, Sales Manager DACH Spare Parts/Krone Trusted. "Krone sources its spare parts directly from various well-known manufacturers such as BPW, SAF and Jost, who also supply them to us as original equipment. We also offer a twelve-month warranty on all parts."

By August 2021, the online store will be expanded to over 300 different Krone Trusted brand spare parts, covering more than 80 percent of common wear parts. The range extends from axle parts and ABS sensors to brake drums, air suspension bellows and disc brake pads. The tested branded spare parts, which according to the company are up to 50 percent cheaper than original spare parts, can be ordered throughout Europe.

Ralf Faust plans to significantly expand the Krone Trusted brand: "The strategy of supplying our customers with spare parts of the usual Krone quality that are in line with their current value is an important component of the Krone 360° Trailer Service. This helps us to achieve our declared goal of further optimizing the life cycle costs in our customers' fleets. Especially in the cost-intensive axle area, the costs of wear and maintenance in large fleets with mixed fleets can be significantly reduced with Krone Trusted."

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