SAP project house expands management team
Sabrina Catalfamo new Marketing Manager at SWAN
SWAN GmbH has gained a new member of staff: Sabrina Catalfamo joined the management team of the software specialist for SAP logistics as Marketing and Communications Manager in August 2020.
Sabrina Catalfamo is responsible for the marketing and brand management of the SWAN product portfolio. "Sabrina Catalfamo has extensive knowledge and many years of experience in the field of direct and indirect communication. With her on board, we want to continue our successful course and expand our expertise in the logistics sector," says Alexander Bernhard, Managing Director of SWAN GmbH.
After training as a marketing communications specialist, Catalfamo began a dual study program at the Nuremberg-based Müller Medien family of companies. She initially worked there as a dialog marketing manager with a focus on online marketing. The active sportswoman then took over project management and later direct marketing of digital products. Before joining SWAN, Catalfamo worked for ERP provider IFS Deutschland GmbH & Co KG. As part of an international team, she was primarily responsible for trade fair and event planning, HR marketing and Facebook ads.
"Marketing is a very fast-moving discipline. More than ever, companies have to adapt to new trends and circumstances. Of course, this also applies to SWAN," says Sabrina Catalfamo. "I don't just want to implement individual measures in isolation from each other, but to create interlocking interfaces in order to maximize the benefits of individual measures."
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