Study
Not satisfied in all respects
A Descartes study shows that 62% of consumers are dissatisfied with retailers' sustainability efforts when it comes to delivery. According to the study, customers would prefer to shop with retailers with particularly sustainable delivery practices and use more environmentally friendly delivery options.
The Descartes Systems Group, a company that brings together logistics-intensive companies in the retail sector, has published the results of its study "Sustainability in retail - an opportunity rather than a challenge", which examined consumers' opinions on the sustainability practices of retailers in relation to their delivery services. The survey found that only 38 percent of consumers believe that retailers are doing a good job in applying sustainable delivery practices. However, more than 50 percent said they were fairly/very interested in environmentally friendly delivery practices. 54% would be willing to accept longer delivery times for environmentally friendly delivery.
More than 8,000 consumers in nine European countries, Canada and the United States took part in the study. It provides retailers and logistics companies with important insights into the importance of sustainability in consumers' purchasing and delivery decisions and the different perceptions according to age and geographical location. "The mistake many retailers make is that they see sustainability in home delivery as another consumer challenge, rather than an opportunity to gain market share, reduce delivery costs and protect the environment," said Chris Jones, EVP, Industry and Services at Descartes.
The study analyzes consumer sentiment regarding the sustainability of retailers' delivery practices, how this affects purchasing decisions, how consumers rate retailers' sustainability efforts in delivery, which goods are most affected by sustainable delivery performance and how consumers would like to receive the goods. It also examines what changes in purchasing and delivery decisions consumers are willing to make in favor of the environment. Finally, the report sheds light on how the importance of sustainable delivery varies by geodemographic factors, the impact of geodemographics on shopper behavior, consumers' delivery choices, and consumers' expectations of retailers' sustainable delivery efforts in the future.
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