Personnel
Michael Fritz new CEO at the US subsidiary of BITO
Michael Fritz is the new CEO of the US subsidiary of BITO-Lagertechnik Bittmann, BITO Storage Solution US Inc. For the past three years, he has been supporting the subsidiary, which was founded in 2016, with major automation projects and assisting with contract negotiations.
In May 2020, Fritz took over the operational management of the US subsidiary. Since October 1, 2020, he has been fully responsible and has thus given his professional path another special twist after 32 years at BITO. He previously worked in the field of automated shelving systems and has helped to build up this business area over the last 25 years. "We have gained a good foothold with our latest branch. Now we want to further expand our presence in the US market and utilize the contacts we have built up over the years. There are many exciting projects. The aim is to continue to drive existing business and major projects with system integrators as well as to promote business on a broad basis in order to market our entire range of products and solutions in the USA," says Michael Fritz.
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