New appointment
Martell Beck takes over Marketing and Transport Policy at DB Cargo
From yellow to red: DB Cargo strengthens its marketing with Dr. Martell Beck. The former Head of Marketing at Berliner Verkehrsbetriebe (BVG) will take over the newly created "Marketing and Transport Policy" division on June 1, 2020. He will report directly to Dr. Sigrid Nikutta, DB Board Member for Freight Transport and CEO of DB Cargo.
"Freight transport is more important today than ever before! It is green, reliable and crosses borders. We want to communicate this much more actively to the public and customers in future. DB Cargo's reputation is one of the success factors for the future. I am delighted that Dr. Martell Beck is such a competent addition to our team," says Dr. Sigrid Nikutta.
Dr. Martell Beck is a proven marketing expert at DB Cargo: after working for Deutsche Bahn and Stuttgarter Straßenbahn AG, he has been Head of Marketing and Sales at BVG since 2012. With the image campaign "Because we love you", Dr. Beck, who holds a doctorate in economics, completely realigned BVG's image and digital communication.
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