José Miguel Sobradillo new Sales Manager EMEA at AR Racking

Change in an important position

Martin Schrüfer, 28.10.2022, 08:00

José Miguel Sobradillo new Sales Manager EMEA at AR Racking

José Miguel Sobradillo has been appointed as the new EMEA Sales Director for conventional solutions at AR Racking, a specialist in industrial storage systems. Sobradillo replaces José Manuel Lucio at the head of the EMEA market, who previously combined this position with that of Managing Director, a role to which he will now devote himself exclusively.

The new Sales Director is facing this challenge with determination: "Trying to consolidate AR Racking's good positioning throughout the EMEA region is an extremely motivating task. The aim is to make AR Racking the leading provider of storage solutions in all the markets where we are present. In my new role, I will try to contribute to this by offering differentiated project strategies to strengthen the competitiveness of our customers, as well as our expertise and product care".

Jose Miguel Sobradillo is very familiar with the intralogistics sector and the market potential of AR Racking, having held positions of responsibility in this sector for more than a decade. After many years in senior sales management positions in the Anglo-Saxon European market, in recent months he has taken on the role of Key Account Manager - Global Accounts, a role which involves managing customers with large and specific warehouse projects, and which he will continue to reconcile with his new role.

AR Racking's new EMEA sales manager has a degree in industrial engineering and a professional career linked to commercial tasks and a technical and industrial profile.

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