Editorial Material Flow 03/2017
Out of the echo chamber
It was our newly elected Federal President Frank-Walter Steinmeier, among others, who once again brought up the term "echo chamber" when he introduced himself before his election in the Bavarian state parliament at the beginning of February. Steinmeier said that he was concerned about a society that was increasingly retreating into echo chambers in which "far too many people only communicate with themselves and their peers in their bubbles". Which means: people only listen to themselves and naturally think their own point of view is okay. A chamber filled with your own echo.
You can think what you like about the politician, but he's right on this point. And I dare to point out that echo chambers can also form in intralogistics, which are anything but helpful.
You are holding this issue (the most comprehensive in almost six years, by the way!) in your hands just a few days before the LogiMAT trade fair, which is once again preparing to break all records. The colorful hustle and bustle of the Stuttgart trade fair will not only be about customer acquisition and deals, but also about the opportunity to present yourself to interested parties who do not yet know the industry so well. Especially at the numerous forums and panels at a trade fair (and this certainly doesn't just apply to LogiMAT), you get the feeling that only those who are shaping the change are telling those who are also shaping the change that they are shaping the change. Yet not everyone "out there" realizes that intralogistics is the driving force behind many of society's wishes and that its efficiency ensures that these wishes come true. The industry has every reason to be proud of itself - and now the path leads directly into society. And not into the echo chambers.
Kind regards from Haar,
Martin SchrüferManaging Editor-in-Chief Material Flow, LT-manager
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