From LT-manager 1/2020

Marvin Meyke,

Family business likes innovation

Family businesses are a driving factor when it comes to innovation and progress, as logistics and fulfillment service provider Loxxess shows. The family-run company based in Unterföhring near Munich developed Smile, a solution for e-commerce, and was one of the three finalists for the German Logistics Award 2019.

Artificial intelligence and automation are used to optimize the entire material flow. © Loxxess

They are considered the backbone of the German economy: family businesses. According to the study "The economic significance of family businesses" published by the Family Business Foundation and compiled by the Leibniz Center for European Economic Research (ZEW) and the Institute for SME Research (ifm), 90% of all German companies are family-run and account for almost 60% of all employment relationships subject to social insurance contributions. Family businesses act as an anchor of stability in turbulent times and as a job engine during economic upturns. In terms of jobs alone, they score highly in comparison with non-family-run DAX companies. In the period from 2007 to 2016, the number of employees at domestic family businesses rose to 23%. In contrast, the figure for non-family-run DAX companies was just four percent.

Final position achieved
With its logistics concept "Smile - Smart and Innovative: Logistics for E-Commerce", Loxxess achieved one of the finalist positions at the German Logistics Award 2019. Loxxess prevailed against strong competitors and was the only logistics service provider to place among the top three with the BMW and Airbus groups. The family-owned company demonstrated its innovative strength in the already dynamic logistics sector. "We live in exciting times in which technical progress is advancing rapidly and in some cases disruptively. As a logistics service provider, we have to be open to digital solutions and new technologies such as AI, blockchain and IoT (Internet of Things)," says Loxxess CEO Claus-Peter Amberger. "At Loxxess, we have not only understood and accepted this need, but as a family business with lean structures and fast decision-making processes, we have the best framework conditions for developing solutions. Smile is an expression of this efficiency".

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Use of software, algorithms and AI
Smile's initial situation was difficult. The decisive factor for the project was the order from dm-drogerie markt GmbH to develop and expand its online sales channel. Online retail has also become increasingly important for dm. While the drugstore company initially launched its e-commerce business with 9,000 items, the total number of items rose to 14,000 in 2018 and reached the 18,000 item mark in mid-2019. While Loxxess has been offering logistics service concepts in the online retail sector since 2006, the rapid volume growth combined with a complex product range and structure meant that established processes had to be adapted and further developed. The decisive insight of the Loxxess project team at the Bor site near the German-Czech border was to no longer carry out order management manually, but to rely on a digital solution. "In view of the complexity and dynamic volume growth, we quickly realized that the various processes could no longer be managed manually. We had to take a new approach," comments Claus-Peter Amberger.

Claus-Peter Amberger (left), Member of the Management Board, and Christina Thurner, Member of the Management Board at Loxxess, with the Smile project team Marcel Breusch (2nd from left), Lars Gutermuth (center) and Patrick Mense (right) at the award ceremony as a finalist for the German Logistics Award at the end of October 2019 in Berlin © Loxxess

The Smile logistics solution consists of a combined use of simulation software, optimization algorithms and AI, which lead to a reduction in the workload and more efficient deployment of warehouse employees. A key role is played by the warehouse optimization software LOS, an intelligent planning software based on real data, which takes into account a quantity of data that can no longer be understood by humans due to its sheer volume.

Loxxess was able to implement extensive optimization measures in various warehouse processes with the logistics solution. Based on historical data, detailed analyses of warehouse topology, routes and picking tours etc. were carried out. In a first step, it was possible to determine which key factors have which effects on the logistics processes in order to initiate corresponding optimization measures in a second step. With the help of the software, it was even possible to reorganize the entire warehouse topology with the aim of optimizing incoming goods and replenishment control as well as item positioning. This was achieved using so-called "heat maps", which display the frequency of the storage locations accessed by employees when picking orders.

Increased data transparency
Ultimately, AI took on an increasingly controlling function in the area of scheduling. After all, it is estimated that around 30 percent of process time is lost due to human error. These can be eliminated through the use of artificial intelligence, because: The new data transparency, in conjunction with AI, makes it possible to take the right measures in every situation, from goods availability and putaway strategy to picking and packing. And it does so with foresight, as the system learns from analyzing the past. This means that bottlenecks, for example due to increased packaging requirements for glass items, can be identified and avoided in advance.

Logistics solutions of tomorrow
The fact that innovation is a top priority at Loxxess is demonstrated not only by the successful development of the Smile logistics concept, but also by the family-owned company's involvement in the 11th Innovation World Cup (IWC). As part of the IWC, initiated by Navispace AG, Loxxess presented the "Logistics Game Changer Award", which promotes innovation exactly where it is created: in the hands of young, successful companies, start-ups and "techpreneurs" who are already working on the logistics solutions of tomorrow.

The jury's selection of finalist projects reflected the current, most important trends in the logistics sector. Accordingly, most of the projects and solutions came from the fields of software, AI and automation. This included the winning project Bcon from the German start-up CapLab. Bcon is a controller that can be worn on the hands and feet and has so far been used primarily in the gaming sector. It is the first wearable technology to rely on gestures to control or execute functions in a game. The application also opens up new possibilities in logistics for process design in the warehouse, particularly for hands-free working and order picking.

Cooperation with start-up
Loxxess is offering winner CapLab the opportunity to test and further develop the developed solution together with Loxxess experts at one of the company's locations. "There is no question that digitalization will change the logistics sector in the long term. As an established partner, we are delighted to be able to help develop and advance innovative technologies and solutions together with young companies," says Amberger.

Digitalization and sustainability combined
At Loxxess, however, affinity with the relevant trends is not an end in itself. Rather, the family-owned company wants to make itself fit for the diverse global challenges. Sustainability is an important area of focus and action. This was recently demonstrated by the collaboration between Loxxess and Vodafone Kabel Deutschland. Together, the two companies introduced new sustainable and resource-saving transport containers at the Loxxess site in Bor in summer 2019. The containers are designed for internal deliveries, storage, disposal, returns and repair transports and are far more durable than the old version with pallet boxes. After all, the new boxes can be used for up to 60 transport cycles and therefore for seven to nine years. Immediately after implementing the reusable container system, both partners began to design ways of using IoT on the new containers, for example with chips for narrowband communication. The reusable containers would be visible through the chips and could be localized at any time. Repair service providers, among others, would benefit from the data collected, allowing them to better coordinate their work processes. Loxxess would also have a better overview and control over containers and their use. "A number of innovations in e-commerce and logistics are already based on the IoT. In recent years, exciting opportunities for interaction between employees, systems and hardware have emerged that have the potential to change logistics processes in the long term," says Amberger. "That's why we at Loxxess are also exploring new ways to make IoT applications fruitful."

AI offers further opportunities in the project
Despite the success of the Smile logistics concept, Loxxess still sees a lot of potential for further development. The project team is already working on new ways to use AI even more profitably. "With Smile, we have successfully demonstrated a forward-looking solution for e-commerce, which is becoming increasingly important. At the same time, we don't see the concept as the end of a development process," says Amberger. "On the contrary: it's just the beginning."

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