Personnel
Ingo Blum becomes Head of Marketing at Schöler Fördertechnik
Schöler Fördertechnik is reorganizing its marketing department: Ingo Blum will be responsible for the strategic management of the department in future. Thanks to the close cooperation between Blum and Susanne Stegmüller, Head of Communications, marketing is to become an integrative authority between the sales, distribution and technology departments.
As Head of Marketing, Ingo Blum wants to put the customer at the center of the strategic concept. Blum's new responsibilities include defining strategic objectives and target-oriented brand communication. He has many years of experience in the field of communication and marketing, most recently as Managing Director of the advertising agency Kommunikation & Design in Waldshut and Baden (Switzerland), where he has worked for the past 20 years. Here he was responsible for the development of the corporate identity and branding of the Schöler brand.
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