New digital interface

Martin Schrüfer,

Lufthansa Cargo drives digitalization forward

With smartBooking, Lufthansa Cargo is now offering a new digital interface (application programming interface, API for short). It provides customers and partners with a binding offer that can be booked online immediately. It contains the available routings, capacities and prices and carries out all relevant checks automatically. This means that the offer can be booked in real time and confirmed immediately. With smartBooking, Lufthansa Cargo has completely digitalized the offer and booking process.

© Lufthansa Cargo

In addition to Lufthansa Cargo's direct customers, partners such as the cargo.one platform can also use the smartBooking API to design their platforms with immediate access to available capacities and prices.

"We want to offer our customers seamless digital solutions. To do this, we connect digitally with our partners along the transport chain. SmartBooking is another major step in our digital transformation process. APIs will continue to gain in importance as an interface to our customers. We are delighted that our partner cargo.one is the first platform to use smartBooking, making our services immediately available digitally to many customers," said Peter Gerber, CEO of Lufthansa Cargo.

Oliver T. Neumann, Managing Director of cargo.one, adds: "We are delighted that cargo.one is creating real added value as a digital sales channel with significant booking volumes. Our goal is to offer the best possible customer experience and further boost value creation and efficiency in the airfreight industry. We are therefore delighted to be the first partner to benefit from Lufthansa Cargo's new smartBooking API."

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APIs are interfaces that are state-of-the-art in the digital world and enable system-to-system communication. They enable the connection to booking platforms as well as directly to freight forwarders. Air freight customers can access the cargo.one booking platform directly via the Internet. In addition, Lufthansa Cargo data can also be directly integrated into customers' systems via the API.

Lufthansa Cargo joined forces with the digital booking platform cargo.one in July 2018. Around a year after its launch, the platform is now a growing third-party sales channel alongside Lufthansa Cargo's own eBooking channel.

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