New Area Business Director at Hyster-Yale Germany

Since March 1, 2024, Claus Herting has been responsible for business in Central and Eastern Europe and Turkey at Hyster-Yale Deutschland GmbH, based in Frankfurt am Main.

Claus Herting has taken over the management of the Central and Eastern Europe region as Area Business Director. With a core team of currently seven Area Business Managers, he supports local dealers in the development of customized solutions including financing and full service for fleets.

Personnel: New Area Business Director at Hyster-Yale Germany

As part of its responsibility for this market, its main tasks include sales via the network of independent authorized dealers for Hyster and Yale forklift trucks.

The business graduate's professional career includes twelve years with a manufacturer of industrial trucks as well as executive and management positions in companies ranging from start-ups to DAX-listed corporations. At Hyster-Yale, he brings more than twenty years of industry experience in the fields of renewable energies, mechanical engineering and capital goods.

"I want to anchor the Hyster and Yale brands even more firmly in the minds of customers. Both have a great tradition. Hyster delivers solutions for the most demanding industries worldwide. Yale has made it its mission to master the most difficult challenges of intralogistics in the areas of labor, safety and productivity. As a European manufacturer with production facilities in the Netherlands, Northern Ireland and Italy, we offer customized solutions and, thanks to scalable and modular concepts, can build trucks exactly to customer requirements. This is a clear unique selling point. For me, sales via independent trading partners is the key to success."

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