The column from Intra Logistik
Trade fair hui - logistics sh... lecht
Call me a prophet! Because I already knew in advance that LogiMAT 2018 would break all records - even records that had never been broken before. For example, the worst trade fair logistics. Of all time.
As a curious Intra, I don't just follow the glossy days when everyone acts as if it's a matter of course that everything works. I also like to take a look behind the scenes. And sometimes it's not nice at all. For example, the trade fair set-up. Google images of the "Oklahoma Land Rush": this is what it looked like on the first set-up day at the Stuttgart trade fair grounds. Only worse.
Caravans of trucks asked to be let in at 7 o'clock in the morning, and the public trade fair officials calmly and strictly dosed them: "You're not coming in here so fast!" Even weather-beaten, fully tattooed stand builders have never experienced anything like it and called their moms crying. Because a net four days to set up cool stands and functioning logistics systems is definitely not enough. And when they finally got into the hall in the afternoon, they were stunned: The areas where they were allowed to build were not marked throughout, there was still the dismantling garbage from the previous trade fair lying around.
The highlight was the dismantling: on the last day of the fair at 5 p.m. sharp - whoever it was - switched off the elevators. It was a joy to watch these slick salespeople having to carry whole truckloads of brochures, drinks and monitors down the stairs! What a laugh we had watching them struggling next to a disused elevator! And the organizer? He points the finger at the trade fair company and says: It's their fault. Firstly, Mr. Kazander, the exhibitors booked with you and not with Messe Stuttgart. Secondly, you are the expert for logistics trade fairs. This should not prevent you from ensuring good trade fair logistics, even if it does reduce your margin a little. Because in reality, all the Swabians shouldn't come to LogiMAT for the stands, but to learn from you how to save money properly.
"Even weather-beaten, fully tattooed booth builders called their moms crying."
Speaking of Kazander: the man with the best trade fair smell above his beard is now retiring. What a pity. Because at the bottom of his heart, he took care of almost everything. Not even the biggest flippers could fit in the footsteps he leaves behind. And what is Kazander doing now? There's no need for the pensioner to watch the World Cup, as he's Dutch. He'd rather go to Iran and set up a LogiMAT there. Schaffa, net gugga.
Exclusively in materialfluss: Intra Logistik writes what it thinks. Tell Intra what you think about it: [email protected]
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