Column: Intra Logistics
Chuck Norris does not live by the Maschsee
It's amazing how once prosperous mandatory events can be optimized down to insignificance. I'm not talking about the VDI Material Flow Congress (for the younger ones: This is the "Association of German Engineers", in which older gentlemen have been writing standards booklets since the eighteen hundreds), which recently took place at the Technical University in Garching - more or less to the exclusion of the public.
Scientists and technology providers explained the world to each other, there were hardly any users - and, to my surprise, hardly any students. The mix of topics at the congress was successful, and in the opening sequence an entrepreneur from Beckum found rousing words that deserved an audience. Meanwhile, the exhibitors, who were financing the fun, wanted to buy something from each other out of pity. Without widespread advertising for this event, only a few older people will soon be traveling to Garching to talk about the old days.
Let's move on to the absolutely painless ones in the industry: The Chuck Norrisse of intralogistics are based in Hanover and, probably while they were chewing bees, had the grandiose idea of now charging the "Hannover Messe" brand with logistics and restructuring it with the triad "Industry, Energy, Logistics", after they had sunk the once proud CeMAT brand to the lowest point of the Maschsee. Logistics and Hanover? At the moment, they go together like rubber boots and the opera ball: at least you have to justify it. Jungheinrich's CFO Volker Hues did just that recently at the company's annual press conference: "After all, EBIT grew by six percent. Why at least? If you consider that we had to cope with significantly higher raw material prices last year, the major industry trade fair CeMAT and supply bottlenecks in production with significant price increases, the increase in EBIT to 275 million euros is extremely pleasing." "CeMAT coped": Commitment to a beneficial investment looks different.
Before you in Hannover accidentally integrate the Hannover Messe with CeMAT into Cebit out of sheer joy of structuring, I have a request: Continue to make a colorful Hannover Messe, be the international hub of the industry. Drive a new pig through the village every year, call it smart, sustainable, digital, networked, 5G or 4.0, it's all part of the business. Pick up on current trends, drive them forward, make something of them. At a good trade fair, the logistics experts will come of their own accord - they won't come if it says logistics, but there's only a scattered bunch in a corner. And let's make one thing clear: You are not Chuck Norris. Because when he died, he got better an hour later.
Exclusively in materialfluss: Intra Logistik. Tell Intra what you think: [email protected]
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