The column from Intra Logistik
Nobody cares about the future anymore
Give me a crystal ball and I'll tell you the future. If it's the wrong future, then you've given me the wrong crystal ball. This is the principle according to which wise men, researchers, associations and entrepreneurs overturn each other at the end of the year with predictions about how everything will turn out in 2017. How will we fare economically? How many orders will we get? Is there still a market that we should definitely tap into? Or a product that has not yet been invented?
Why are the wise men, researchers, associations and entrepreneurs doing this? Because the press want to know. And why do they want to know? Because they think the people out there in front of the screens and above the magazines are interested. Do they? A few years ago I would have said: Absolutely, of course, if we know what's coming, then we can prepare for it, take cover in good time or order the next S-Class. But then came the crisis in 2008 and 2009, which nobody had in mind. Instead, forecasts were made as to how long it would take us to recover: Until 2013 at least! The industry then set new records in 2010.
There are very different types of forecasters. The optimists, for example, tie a company that has been sold around for more than 15 years like a used diesel Passat with the speedometer turned down to billions and proclaim a new era - according to Duden, the largest time unit in the history of the earth comprising several formations. The pessimists say, it's been good for so long, now something bad must finally happen! And the realists? They predicted that the British would leave the EU and that Trump would win the election. Afterwards.
Exclusively in Material Flow: Intra Logistik writes what it thinks. Tell Intra what you think: [email protected]
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