Image: DVI

Knick Pack

The shape and design of the packaging are based on the typical Ritter Sport chocolate packaging. The opening mechanism, in which the perforation tears open to reveal the contents, is also reminiscent of the well-known Ritter Sport chocolate.

The reclosure, which was integrated simply and cleverly, also impressed the jury.

The backpack design of the packaging also allows the consumer to immediately recognize the purpose for which the product is intended. All in all, a good combination of function and design.

Submitter: Alfred Ritter GmbH & Co KG