Image: DVI

Prinzen Rolle - New with reclosure

Everyone knows it and has despaired of it: Opening a cookie roll!

With the redesign of the Prinzen roll, this is now a thing of the past. True to the motto:

"Simply open, simply open, simply close", an adhesive label applied to the side has made it possible to design resealable packaging without losing the learned shape of the old packaging. The resealable packaging also protects the cookie better so that it stays fresh and crunchy for longer.

Conclusion: An all-round successful redesign with added value for the consumer.

Submitter: Griesson - de Beukelaer GmbH & Co KG