Parksteiner becomes a "Top Hero Partner"
Witron new sponsor of basketball Bundesliga team medi Bayreuth
The general contractor Witron Logistik + Informatik GmbH, one of the global market leaders in the planning and realization of logistics and order picking systems, will be the "TOP Hero Partner" of the basketball Bundesliga club medi bayreuth for the next two seasons.
The partnership is particularly evident in the name sponsorship of the backcourt stand. From this season, the "Witron stand", which seats around 450, will bear the name of the company based in Parkstein in the Upper Palatinate. In addition, WITRON is the matchday sponsor of a selected Bundesliga game of the "Heroes of tomorrow", the team name of the Bayreuth Baskets.
A key element of this initiative is the focus on the "Heroes of Tomorrow". For Witron and company founder and owner Walter Winkler, the training and development of young people has always been one of the foundations of the company. It is therefore particularly pleasing that this partnership specifically includes topics such as head coach lectures, trainee days and joint games and training sessions.
"With Witron Logistik + Informatik GmbH, we have been able to gain a very dynamic and innovative company from the region for our sponsor family," explains Björn Albrecht, Managing Director at medi bayreuth. "We noticed from the very first conversation that the chemistry was right and that we share the same basic attitudes and values. Both partners have strong roots in the region and are passionate about pursuing their goals. In other words, a perfect match."
Witron Managing Director Helmut Prieschenk is also enthusiastic about the new advertising partner: "For me, medi bayreuth means 'pure passion' - both on the court and in the stands. It's not just the result that matters, but that you gave your all. The belief in success and the unconditional will to win is deeply rooted here - and that's where we come full circle to Witron's DNA. A performance culture - 100% focused on customer success. Keep going Witron - Keep going medi!"
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