Column
What worries Würmser: bizarre again
The editor-in-chief would like a column for the tenth anniversary of LT-manager: "Something bizarre would be great, or something funny".
Now I've spent months agonizing over virtual trade fairs and congresses and pitying speakers who struggled to position their video cameras between birch figs and impressively stocked bookshelves to give us digit l s r ng - crackle, chrr, can you hear me? Silence! - just to write about something bizarre for the tenth anniversary. Again, by the way. The editor-in-chief also wanted something bizarre for the five-year-old, which suggests a slightly sadistic streak somewhere between Kevin, Bob, Stuart and Gru - for all those who like to picture it. If you don't have a picture now, please google it.
Enough of the compliments, let's get down to the facts I could write my column from back then in exactly the same way again, which would have earned me my still meagre fee quite quickly this time for a change. But who wants to read rehashed material in LT-manager, and I don't want to start writing about it. Ten years is not really an age for a logistics magazine, more like pre-school. Nevertheless, and - it has to be said - despite all the prophecies of doom, LT-manager is holding its own in the logistics media market. Which is quite an achievement in times like these, when many a logistics magazine has had to give up the ghost. The reason for this is banal, but has always been true: a good editor-in-chief looks at the world through the eyes of his readers. It is the feeling for the relevant topics that makes the media indispensable. Now there are plenty of relevant topics in logistics. There is not enough space to list them all, but I still remember the first LT-manager title with the "100 million euro man", Michael ten Hompel. The Fraunhofer professor who set up Europe's largest logistics research project ten years ago, heralding a new era in logistics research. It was the first time, but by no means the last, that the LT-manager proved to have the right instinct for relevant content.
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