In 2021, the initiative will once again be working hard to raise the profile of logistics. The "Wirtschaftsmacher" and their more than 100 supporters are relying on a combination of tried-and-tested methods and the courage to innovate. Logistics has gained in prestige during the coronavirus pandemic. The crisis has created a real awareness among many citizens of the systemic importance of the third-largest economic sector with a turnover of 279 billion euros and 3.2 million employees. After all, well-functioning logistics and supply chain management are two of the basic prerequisites for ensuring that industry, trade and private households are supplied with important goods such as food, medicines and medical supplies.

New formats
The "Wirtschaftsmacher" are using the newly gained and positive attention for their goal of generating more visibility and appreciation for logistics among the general public. The "Wirtschaftsmacher" have introduced new formats on social media and on their campaign page. The #keinTagohneLogistik campaign, for example, focused on the important role of logistics in maintaining global supply chains. A creative highlight was the contribution of influencer and poetry slamer Lars Ruppel, who thanked logistics workers for their important work on the roads, rails and in warehouses and distribution centers during the lockdown with a logistics poem. In addition, the podcast series #LogistikgegenCorona, developed in cooperation with BVL.digital, was created, in which leading minds from logistics, trade and research talked about the challenges of the corona crisis and possible solutions.

On the "Wirtschaftsmacher" landing page, visitors will also find a broad portfolio of information material that provides a multi-layered insight into the world of logistics. A total of 16 job profiles and various logistics stories convey both the employment opportunities and areas of activity as well as the diversity of logistics. In addition, three themed booklets were published on logistics as the cardiovascular system of the economy, the compatibility of family and career and digitalization in logistics, which deals with robotics, artificial intelligence and other future-proof solutions. Another highlight is the publication of 16 new "logistics heroes" profiles.

Strong reach and new content in 2021
"During the coronavirus crisis, we have further expanded and deepened our initiative work. In doing so, we focused primarily on campaigns and formats in the digital world," says Frauke Heistermann, spokesperson for the "Die Wirtschaftsmacher" initiative. "With these successful new approaches and ideas, we want to continue to promote the reputation of logistics throughout the rest of the year and in 2021." "Die Wirtschaftsmacher" will once again be supported by dedicated press and public relations work. With 1,062 mentions in the trade, daily and business press, they have attracted a lot of attention.