The column from Intra Logistik
I want to touch something on the transport. Period.
When I recently returned from Munich's largest beer garden, Transport Logistic, I wondered what it was all about. What I remember is the great music, Weißwürscht and a freshly tapped Helles. That's what exhibitors call customer loyalty.
Tell me, what do you think we visitors are? Are we beer-swilling knights who go on a trip at the company's expense and get fed by the supplier? That's right. Not at all. More. Today, everyone has so much on their plate that they have to carve time out of their ribs. Even for a visit to a trade fair.
Dear exhibitors: What can visitors expect there? Innovations. Information to the point. Ideas. Shaking a few hands and exchanging a few philo-sophical thoughts like: "So, everything good?" - "All good." - "Just arrived?" - "No, I arrived in the morning." - "And how long will you be there?" - "Until late" - "Ah, maybe they'll come by again then, we're having a stand party" - "No, that won't work out, I have to go again" - "Too bad, maybe I'll see you later then!" And I bought a 40-ton truck from this idiot during the year.
What else do I expect? Something to touch! Not the beer glass and not the meat loaf. Products. A semi-trailer. An Actros. Something real, not these 3D things and virtual things. At a trade fair, I want to see products and talk to people who can help me. I want to go home smarter than when I went. I don't want to look at the Internet together and get an invitation to a brass band.
"Color does not turn intralogistics into intralogistics."
And dear trade fair organizers: Be and remain a transport trade fair. You can do that, people will believe you. Keep your hands off "Intralogistic". They can do it better in Stuttgart and Hanover. Or do you think it makes you credible if you color a few stands green in the catalog and call it "Intralogistic"? And a Leonhard Weiss remains a construction company, even if you paint it as "Intralogisticer". Just as an example.
Exclusively in Material Flow: Intra Logistik writes what it thinks. Tell Intra what you think: [email protected]
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