The column from Intra Logistik
Growth is welcome! But solid, please.
Germany is doing well. Better: the German economy is doing well. Brilliantly. The forecasts of the wise men and many entrepreneurs for 2018 are coming thick and fast. Maybe it's due to the phenomenon that we don't have a government? It was the same during the Gerd-Schröder twilight years: there's no one to stick a political stick in the spokes of our running machine, or to quote Manfred Wolke, Henry Maske's legendary boxing trainer, during his fight against some Klitschko: "Ruhich, Axel, et läuft!"
For some providers, things are going so well in intralogistics that they are almost going into overdrive. Growth is the first commandment, closely followed by the second and third commandments: further growth and even more growth. The market is currently very favorable for this. There is an enormous demand for systems and software that enable fast and error-free production supply or customer delivery. It is difficult to say whether this is due to "digitalization" and "Industry 4.0", both of which are as tangible as a diet portion of chocolate ice cream in a hot bathtub, or simply to the immeasurable expectations we all have after clicking a mouse at work or at home.
"The Group manager doesn't care about a lot of things. Among other things, the customers and the prices."
Growth is good. Especially if there is a market for it. Growth at any price is bad. For everyone. Clearly for those who only get a pat on the back and the golden pineapple when playing poker for customer favor. But above all for the customer. The customer pays for what at first glance appears to be the lowest price several times over: with supplements and the annoyance they cause, with delays because his supplier has more orders than he can process, with poor quality because everything has to be done in a hurry. And the intralogistics provider? They also realize in the short term - SMEs - or the long term - corporations - that although they get a lot of orders and increasing turnover from undercutting prices, they can't make a living from it. The corporate manager doesn't care, he packs up his bonus and moves half a step up to the next provider when things get tight.
Exclusively in materialfluss: Intra Logistik writes what it thinks. Tell Intra what you think: [email protected]
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