Intra Logistik's column (from materialfluss 10/2019)
Pea soup included
50 years, gray hair - this only partially applies to the trade magazine "materialfluss": the 50 is correct, the magazine is by no means gray. If you pick up a copy, you might even find yourself saying: "What, 50 already?"
After all, "materialfluss" is comparatively young, relaxed and fresh in its layout, exciting, informative and serious in its content. It's fun to read. Why? Because the texts lack the complicated language that engineers and technicians love so much to make them sound more meaningful - or because they can't do any better. The only thing worse are the laymen who imitate this language to make their drivel sound smarter. But that's another topic.
The "materialfluss" has positioned itself, that's what makes it special: "Trade medium for intralogistics" means a clear focus, without neglecting what else is happening in the logistics world. That wasn't always the case. In the past, when it was still under the umbrella of mi-Verlag in Landsberg am Lech, it seemed for a while that with all the changes of editor-in-chief, the magazine simply had to appear, regardless of what was in it. The fact that nobody really noticed this was largely due to the magazine's constant: for what felt like 52 years, advertising manager Hedwig Michl has been writing e-mails to her customers, picking up the phone when there is no reply, wandering unperturbed around the trade fairs and once handing out pea soup to the shivering set-up crews on the last CeMAT set-up day, which they accepted with tears of gratitude because it was much more appropriate than a noodle strainer in those draughty exhibition halls.
Consistency is the basis for Materialfluss celebrating its 50th anniversary this year. Five years ago, another constant was added to the magazine, which is constantly being intensively developed: Martin Schrüfer, the editor-in-chief. I would like to congratulate Martin and Hedwig - and their entire team. Not just on their birthday, but for making this magazine what it is today: an institution.
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