Fiege acquires stake in marketplace specialist Heyconnect

Logistics service provider cooperates

Marvin Meyke, 14.02.2020, 11:38

Fiege acquires stake in marketplace specialist Heyconnect

The start-up Heyconnect brings brands and retailers to online platforms and supports them in using marketplaces as a sales channel in the long term. The fulfillment service provider Fiege has now acquired a stake in the company.

Heyconnect enables brands to enter over 30 marketplaces in ten countries. The company now supports over 150 brands from the fashion, living and cosmetics sectors: from content creation, technical connection and monthly billing to order fulfillment.

Heyconnect currently operates three warehouses for its customers. In addition, customers who are responsible for their own logistics are connected via Heyconnect. "The entry of Fiege does not change this. However, we are extremely pleased that in Fiege we now have a partner who, through its core business, will enable us to continue scaling our strong growth", says Marcel Brindöpke. And he is pleased that Fiege is also bringing new customer groups into focus. "With Fiege and its positioning, we also expect strong growth in new product ranges, new countries and on open platforms such as Amazon or Ebay. We can now also provide an even better offering on international marketplaces."

"The importance of online marketplaces is increasing and so is the pressure on brands to be present there. Heyconnect is the perfect partner for us, as they are among the leading experts in the platform economy", explains Fiege CEO Jens Fiege. "By investing in Heyconnect, we are taking a further step in our strategic direction to become Europe's leading provider in the field of omnichannel fulfillment. We connect brands and end customers across all sales channels", Jens Fiege continues.

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