Thanks to its simple mechanical concept, the HPCS enables high sorting speeds (up to 2.5 m/s) and can process heavy and large goods (up to 50 kilograms). This means that users who previously had to rely on systems with an electrically driven crossbelt for high throughput rates can now also benefit from the advantages offered by a robust horizontal crossbelt sorter from Interroll. For example, energy and maintenance costs can be reduced by up to 50 percent compared to conventional sorting systems. The system operates quietly (below 67 dB(A)). In addition to in-house load and endurance tests, the new sorter has already been proving its worth with selected customers for almost a year. Jens Karolyi, Senior Vice President Corporate Marketing & Culture of the Interroll Group, explains the advantages of the new concept in an interview with materialfluss.

materialfluss: What is the "killer argument" with which you would have convinced the trade fair visitor of your product in the shortest possible time?

Jens Karolyi: " It's the business benefits that our unique design principle delivers for high-performance sorting of a wide variety of goods: maximum availability and robustness, very low operating costs and therefore the fastest payback times. At the same time, users receive a completely new solution that has already proven itself technologically for many years under the most demanding operating conditions. From the market launch, we therefore offer an innovation that customers worldwide can fully rely on. This saves them time - and time is money. This is how Interroll creates added value for customers and users.

Jens Karolyi, Senior VP Corporate Marketing & Culture. © Interroll

mfl: What will happen with the product in the coming months ?

Karolyi: The market launch took place at the same time in all regions of the world, i.e. in Europe, the USA and Asia. We are focusing primarily on customers from the courier and express services sector as well as distributors. We will now specifically expand and intensify our contact with customers and seek dialog on the topic of "sorting". We are also expanding our range of live demos and customer training sessions.

mfl: What strategy do you want to use to reach your customers now, even without a trade fair?

Karolyi: We want to score points with creativity and expertise on all channels. One example is the success of our interactive web trade show, which we held on the occasion of our canceled participation in LogiMAT. This generated four times the website traffic over three days. We are also strengthening our presence on social media channels such as LinkedIn, YouTube and Facebook with new content formats and a significantly increased reach. In terms of content, we are further expanding our leadership as an agenda setter and authority on innovation topics and positioning ourselves in the public eye.