For Novoferm, AR offers invaluable added value, especially in terms of advice, which has increased even further in times of "Corona", when advice is as contactless as possible. Dealers and fabricators can present products to their customers virtually from all sides. Sebastian Borkus, Head of Marketing at Novoferm, explains: "Novoferm products can literally be experienced via our AR solution. For those who immerse themselves in the AR world, a wide range of features such as the quality, color and equipment of the door can be easily varied using the ISO 70 sectional door as an example. Technical details are displayed and guide the user through the selection of the new garage door." The Premium Plus sectional garage door (ISO 70) can be viewed from all sides. In 3D mode, the model of the door can be moved, rotated and enlarged using the zoom function. Special features of the door such as embossing, surfaces and window variants can be selected from the range with a simple click and integrated into the 3D model. This is a great advantage for dealers and fabricators, as the new digital application can be used both to promote sales in contact with end customers and to help solve technical issues.

"Above all, the contact restrictions during the corona crisis have shown how important digitalization and good networking are in today's world, and we at Novoferm are setting new standards in the presentation of our product range," says Sebastian Borkus. With the 3DQR solutions, Novoferm offers 3D applications for integration in the showroom, for laptops and desktop PCs or as an app for smartphones or tablets. The German-language app is available in the App Store or Google Play under the search term "3DQR".