Image: DVI

RITTER SPORT first harvest

In November 2018, Ritter Sport launched a 100g bar limited to 30 thousand pieces to celebrate the first harvest from the company's own plantation in Nicaragua.

To emphasize this special feature, the decision was made to use secondary packaging in the form of an envelope folding box printed on both sides. This increases the value of the product and allows background information to be communicated. The concept and design convinced the jury.

Submitter: Alfred Ritter GmbH & Co KG