The column from Intra Logistik
And the Logistics Congress is useful after all
This year's German Logistics Congress had a great motto: "Think new - live digital". That's good, it fits the zeitgeist. Everything is networked - an app here, a hackathon there, an appointment in Outlook here, everything is beautifully disruptive, outside the box so to speak, yeah, that's how it should be.
Playing with capitalization, maybe someone will notice nowadays that you could also substantiate thinking and life (huh?), then the meaning would shift a little and we could discuss, oh, what am I saying: philosophize for nights! whether life is now digital or whether we are living the digital, or whether we are still old schoolers and are attached to the analog - and do one thing at a time. Hm. Please add a little international, future and disruptive (sorry, we've already had that one) business models. The presentation by Oberpostdirektor Appel was a perfect fit: "Digitalization: a global future driver par excellence".
"Stew is better than global digital disruption after all."
Our exploratory chancellor provided the counter-draft to this: "Amidst all the globalization and computerization, the finer things in life such as cooking potatoes or stew must not be neglected", Angela Merkel once emphasized in a uckermark earthy manner in front of 4,000 rural women from Hesse.
And you know what? She's right - on this point. What really gets us ahead is not the globalization nonsense and the digitalization buzz that sometimes sounds like the American definition of marketing: "New package, same shit content", even at the coolest, sorry, most disruptive logistics congress. What gets you further are the old-fashioned, analog conversations between people. Hunkering down in a corner and talking straight. And that is the main asset of the German Logistics Congress: personal exchange. Maintaining contacts. Making new ones. The dialog. Bringing people together. Talking. Quite old-fashioned and beautiful. And so useful!
Exclusively in materialfluss: Intra Logistik writes what it thinks. Tell Intra what you think: [email protected]
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