The column from Intra Logistik
CeMAT - An obituary
What did you think of CeMAT?" a reader asked me the other day. "It wasn't that difficult," I tried to joke, "I just asked my way through." For reasons of piety, of course, I saved myself the joke: De mortuis nihil nisi bene. CeMAT? Which CeMAT? In fact, the few stands of the world's leading intralogistics trade fair were so well hidden between Entrance North 2 and the empty Hall 25 that on the first day of the fair, even the stand crews were said to have wandered helplessly around the grounds, shouting, until a compassionate parking lot attendant handed them in to the trade fair chaplain.
Do you know the company Brainlight? They sell massage chairs and graciously agree to populate unbooked areas with relaxation furniture. At CeMAT, they brought them out by the truckload, but there was still a queue of people here: people from SSI Schäfer, Jungheinrich, Still and whatever the names of the people behind them were, were tired of reading their own brochures and preferred to have their bodies, minds and souls harmonized by the new Zenesse 4D Shiatsu massage chair. They had plenty of time for that.
What has become of the good old CeMAT, which was once forced to become independent at the behest of exhibitors? The premiere in 2005 and the follow-up event in 2008 were still considered successful. After that: a lack of consistency and a nasty mixture of glossing over, inertia and hasty ideas - from autumn to spring, from five to four days, from three years to two, from central to international regional, from independent to parallel event to the Hannover Messe.
"The CeMAT stand crews are said to have wandered helplessly around the grounds shouting until a compassionate parking lot attendant handed them in to the trade fair chaplain."
Doctor Köckler, let the lady rest in peace. Don't try to revive her, she doesn't deserve it. And: Stop making the topic of intralogistics in Hanover dependent on individual exhibitor opinions of the day, and take the reins firmly in your own hands. Integrate intralogistics into the Hannover Messe. Not with great sub-fair names, complicated concepts and carpets in secret color codes, but quite pragmatically - and with the trade fair visitor in mind. And if you don't know what a visitor thinks, then ask them. Or set up a visitor advisory board. That was a joke. Just as a test.
Exclusively in materialfluss: Intra Logistik writes what it thinks. Tell Intra what you think: [email protected]
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