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Still wins German Prize for Online Communication
Still GmbH wins the German Prize for Online Communication in the B2B Communication category (DPOK) for the emotional social media campaign surrounding the product launch of the iGo neo CX 20 autonomous order picker.
Just being nominated for the final of the DPOK is a great honor for the provider of tailor-made intralogistics solutions. More than 800 applications were submitted in advance to the anonymous online voting by an interdisciplinary jury of experts made up of representatives from science, corporate communications and online PR. Only the best projects and campaigns made it onto the 37-category shortlist of finalists, which included other well-known companies such as Mercedes Benz, Lidl and Vodafone as well as Still.
Still made it to the final with an emotional social media campaign, which was nominated in the B2B communication category. On Thursday, June 8, the nominees had to present their projects to the jury in person in Berlin. The winners were then announced at the award show in Berlin's Kino International. Still prevailed against Adobe, among others.
At the heart of the award-winning campaign was the Still iGo neo CX 20, the first autonomous order picking vehicle that recognizes its operator and follows them through the warehouse independently. Together with the digital agency melting elements, Still not only successfully created an emotional campaign for an industrial product, but also charged the topic with positivity right from the start. This is an important anchor of the campaign, as the technology is undoubtedly ground-breaking, but the topic of autonomy often raises the question of whether such machines will replace humans.
With the claim "neo changes everything: redefining the partnership between man and machine", the campaign prevented such thoughts from arising in the first place and presented the iGo neo CX 20 as the perfect partner for people. Among other things, images with futuristic-looking close-ups and pop culture references to legendary partnerships between man and machine were scattered across all social channels before the product unveiling, flanked by headlines such as: "What would K.I.T.T. be without Micheal Knight?".
"The German Prize for Online Communication shows us that our approach of focusing on emotional social media marketing in the B2B environment is the right one. We are proud to have been recognized by such a high-caliber jury of experts," says Matthias Klug, Head of Brand Management and Marketing Communication at Still. The German Prize for Online Communication has been awarded annually by pressesprecher magazine since 2011 to honor outstanding projects, professional campaign planning and forward-looking digital communication strategies. Over 50 jury members from corporate communications, science and research and online PR nominate the finalists and select the winners on the day of the award ceremony.
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