Editorial Material Flow 6/16
It depends...
Dear readers, I am sure you already have your opinion on the question of the sense or nonsense, the success or failure of the recently concluded CeMAT, once the world's leading trade fair for intralogistics.
Either on site as a visitor or at the stand or via the industry-wide grapevine. I would like to add one aspect that, in contrast to visitor numbers, timing, location and so on, is rarely discussed honestly: A trade fair is what you make of it. A blanket judgment of CeMAT is out of place.
The "doing" begins with the preparation and the question of who to invite, in what form and with what arguments to entice them, the press work and does not end with the stand design. Open or intimate, inviting or ordinary: this is where the abyss opened up in some halls in Hanover. Apparently this also applies to the stand personnel, who appeared helpful but not intrusive at some stands, but indifferent or - just as bad - intrusive at others. And so it is not surprising that companies that did their homework left at the beginning of June satisfied and with valuable contacts in their luggage. Despite the divided opinion about the trade fair. However, what I am writing here also applies equally to the trade fair organizers. They too should be required to make something of their trade fair. Ludicrous experiments with admission ticketing or saving on carpets in the exhibition halls are certainly counterproductive.
The focus of this issue is on industrial trucks and components - among other things, you can expect an exciting Materialfluss Round Table discussion with experts from the AGV sector. Let's meet again before the summer break: Materialfluss Spektrum will be published on July 29 with a special section on new construction.
Kind regards from Haar,
Martin Schrüfer, Editor-in-Chief Material Flow, LT-manager
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