Women's power in logistics

Ms. Wolff, you are a woman working in a traditionally male-dominated industry. What challenges did you face on your way to becoming a female managing director and how did you overcome them?

Romina Wolff: On my way to becoming a managing director, I have overcome various challenges, in particular breaking through prejudices in a male-dominated industry. Even before I actually took over the company, my expertise was often questioned on the basis of my gender, for example in purchase consultations. Fortunately, I was able to count on a strong network of supporters, both privately and professionally, who had my back. With my own confidence in my abilities and the knowledge that I would earn respect through hard work and commitment, I successfully overcame these challenges.

Was there a particular moment or experience that helped you find your place in this industry?

Wolff: A decisive moment was when I successfully managed the first major property inspections and orders, which were very important for our company. This experience not only showed me that I am capable of taking on great responsibility, but also strengthened my employees' confidence in my abilities. Furthermore, at the first meeting of our Federal Association of Furniture Removal and Logistics (AMÖ), I realized that I had found my place thanks to the encouragement and support of my colleagues from the industry.

How did your employees react to your appointment as Managing Director and how did you support the team in accepting the transition?

Wolff: As I was not only young and female, but also new to the industry, I decided, together with the former managing director, to have a "transitional period" during which we would both be managing directors of Haberland Möbelspedition GmbH. Nevertheless, I was the sole shareholder right from the start. Before the actual "handover of the baton", we planned an introduction and farewell evening. In a relaxed atmosphere, I was able to get a first impression of my employees and they of me. The reactions to the big change were mixed: some saw the change as an opportunity, others were anxious and questioned my competence. After the first few weeks, I was able to prove myself by gradually getting to know all areas of the company from the ground up, helping with removals, packing boxes, accompanying removal inspections and much more. This practical experience strengthened the confidence of my team and helped me to understand the needs of my company.

What special challenges do you see for women in furniture transportation and how can they overcome them?

Wolff : Women in the freight forwarding industry often face challenges such as prejudices and a lack of acceptance in a male-dominated industry. To overcome these, I believe it helps to have a healthy self-confidence, coupled with specialist knowledge and practical experience. A strong network is also essential! Within the company itself, open communication and the creation of a supportive working environment are also crucial.

How important is high-quality workwear for the safety and well-being of your employees?

Wolff: High-quality workwear is crucial for the safety and well-being of our employees. It protects against injuries, offers comfort during physically demanding tasks and contributes to professionalism and identification with the company.

You have recently entered into a partnership with Carhartt to equip your employees. What made you choose Carhartt and how did this partnership come about?

Wolff: The decision to cooperate with Carhartt was influenced by its good reputation for high-quality, hard-wearing workwear, which is ideal for our industry. The partnership came from recommendations within the industry as well as positive personal experiences with the Carhartt brand. Our priority was the safety, comfort and durability of the workwear for our employees.

To what extent does workwear help employees identify with the company and promote team spirit?

Wolff: Workwear promotes employee identification with the company and strengthens team spirit by creating a visual corporate identity and conveying professionalism. Uniform clothing also promotes equality, team spirit and improves safety and comfort at work.

How important was the longevity and durability of the workwear to you when choosing Carhartt as a partner, especially in the demanding freight forwarding industry?

Wolff: These features are a top priority for me, as they not only ensure the safety of our employees, but also their comfort and the long-term use of the clothing in often challenging conditions.

How do you see the future development of furniture transportation and what strategies are you planning to prepare your company for this?

Wolff: The future development of furniture forwarding will be increasingly characterized by technology and sustainability. Our strategies include integrating modern logistics and management systems to increase our efficiency and improve customer service. The multi-layered transition to environmentally friendly practices plays a huge role and we are investing in training to continuously expand the skills of our employees.

What advice would you give to young women who want to make a career in a male-dominated industry?

Wolff: I would advise them to believe in their abilities and focus on their expertise. It is important to establish yourself through specialist knowledge and continuous further training. Networks also play a crucial role, as does the courage to seize opportunities and not be discouraged by challenges.