Storage- and racking systems
pfenning logistics is delighted to receive the German Brand Award
Berlin/Heddesheim, 04.07.2018 - The logistics company pfenning logistics has won the "German Brand Award 2018" in the "Logistics & Infrastructure" category. The German Brand Award is an award for innovative brand management and sustainable brand communication.
The jury was impressed by the stringent brand management of the umbrella brand, which has presented the medium-sized family business as a modern service provider since 2004. Not only design elements such as the company logo were evaluated, but also the modernization of the corporate mission statement in 2014.
"Part of your process" brand campaign
The "Part of your Process" campaign impressed with its eye-catching visual and design language and customer focus. A recurring element of the campaign is a cube as a symbol of the medium-sized company's modular service modules, which integrate perfectly into the customer's logistics processes.
In 2018, the company developed the employer brand "Part of your Future" with the help of long-standing employees, a visually strong campaign that also uses the cube as a visual recognition feature . mm
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