"Bright and functional"
New corporate identity documents AM-Automation's self-image
"Bright, professional and functional": AM-Automation GmbH is now presenting itself with a new company logo and a completely revamped website.
Founded in 1986 as an engineering office, AM-Automation has since developed into one of Germany's leading providers of automated solutions for intralogistics. The company's success continues to be based on the passionate commitment with which all employees dedicate themselves to the development of efficient technology for optimum material flow. This self-image is also reflected in AM-Automation's new corporate design, created by the Neckarmedia advertising agency from Heilbronn: "The new, sleek and dynamic company logo expresses professionalism, seriousness and functionality in equal measure," explains Neckarmedia Managing Director Kay Winter. "The company's brand world is bright, radiant and technical, with plenty of white space and dynamic design elements."
AM-Automation's completely revamped website is both understated and eye-catching: large images, large letters and lots of white space, discreetly placed animations and effects as well as easy navigation define the design. "A likeable website for a likeable technology company," Kay Winter sums it up.
Jens Christian Schmale, Managing Director of AM-Automation GmbH, is also completely satisfied with the new look. "For our customers, we get the most out of automated intralogistics in terms of process efficiency, speed and space utilization," says Schmale, "and the external image of our own company is now designed in exactly the same way." The interplay of all design elements will celebrate its premiere in March at the AM-Automation trade fair stand during LogiMAT 2020.
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