Don't bury your head in the sand, think long-term!

Economic survey

16.01.2023, 07:40

Don't bury your head in the sand, think long-term!

Our eleven for 23: In materialfluss's exclusive survey, eleven experts assess where the journey is heading this year. Claus Weigel, International Senior Sales Manager DACH Region at Sparck Technologies, is one of them.

Claus Weigel, International Senior Sales Manager DACH region at Sparck Technologies © Sparck Technologies

The forecasts for 2023 are generally not particularly good. What encourages me, however, is that these predictions call on e-commerce to automate. When purchasing power and consumer behavior decline, the focus must be on cost efficiency. And that means automation - it's the big driver in these uncertain and volatile times.

By investing in automation - especially when it comes to packaging - e-commerce companies can prepare themselves for the time after the recession. When the markets recover, things have to move quickly. Don't bury your head in the sand, but think long-term! The first half of 2023 could be tough. For the warm season, however, I expect the situation to ease considerably - after consumer behavior on the back burner, I anticipate rapid growth on the market.

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