Transport robotics specialist under a new flag
Change of name: EK Automation becomes EK robotics
With a sharpened brand profile, revised brand design and new company name, the manufacturer of transport robotics for production and warehouse logistics is repositioning itself: EK Automation has been operating as ek robotics since July 1.
The central element of the new brand identity and communication is the infinity symbol as the new logo. The multitude of colors and the visualization of the infinite possibilities through several lines in a functioning cycle form the look of the "Infinite colors of transport" and at the same time form the claim, which is intended to highlight the expertise of the family business. "With the new brand identity, we are underlining our commitment to uncompromising quality, a unique product design and our aspiration to offer every company an optimal and absolutely reliable solution," explains Andreas Böttner, CEO of ek robotics.
"In everything we do, we strive to transform intralogistics challenges into decisive competitive advantages for our customers. To challenge the status quo time and time again, we combine the best industrial technologies with our infinite inventiveness and unique engineering skills," explains Andreas Böttner. The realignment of the brand also includes the expansion of the product portfolio to include additional standard products and the expansion of the company's global presence.
"Trust, security and quality are values that define us and clearly emphasize customer benefits," says Andreas Böttner and continues: "Our direct and authentic communication as well as our extraordinary expertise are our trademark. We work in a pragmatic and needs-oriented way. We are valued by our customers for this". As a high-tech driven company, ek robotics pursues one goal: to be the benchmark in the technology sector.
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